BrainPOP’s Grant Writer’s Reference Guide

Founded in 1999, BrainPOP creates animated, curriculum-based content that
engages students, supports educators, and bolsters achievement. Our
proven and award-winning educational resources include BrainPOP Jr.
(K–3), BrainPOP, BrainPOP Español, and BrainPOP ESL. In June 2011, we
launched GameUp™, a collection of top free online game titles that tie right
in to curriculum. All of our resources are supported by BrainPOP Educators,
our online professional community with hundreds of thousands of members and over
1000 free teacher resources like lesson plans, video tutorials, professional
development tools, graphic organizers, best practices, groups and forums,
and much more.
BrainPOP is a web-delivered, multimedia learning tool that delivers
instructional content using animation, graphics, audio, text, and interactive
quizzes and games. BrainPOP is based on what is often referred to as
the fundamental multimedia principle: information is more effectively
processed and retained when presented in words, pictures, and sound than
in words alone (Mayer, 2005). By taking advantage of the brain’s multimodal
processing capability, and capitalizing on the draw of animation, BrainPOP
enhances student learning.

A recent research project conducted by SEG Research found that students
in classes using BrainPOP made significant improvement in Science, Reading
Comprehension, Language, and Vocabulary as compared to students in
classes that did not use BrainPOP. BrainPOP was found to be effective at all
three grade levels included in the study (grades 3, 5 and 8). The controlled
study included 1,100 students within 46 classrooms across Florida and
New York. The study was controlled for students’ initial ability. BrainPOP
users finished the year with scores that were 16 scale-score points higher
in Reading Comprehension, 13 scale-score points higher in Science, eight
scale-score points higher in Language, and five points higher in Vocabulary
than the Control Group on the SAT 10 assessments. BrainPOP was found to be
equally effective for boys and girls; students of different ethnicities; and both
students receiving free or reduced lunch services and those not.

Ideal for both group and one-on-one settings, BrainPOP is used in numerous
ways in classrooms, at home, and on mobile devices, from introducing a new
lesson or topic to illustrating complex subject matter to reviewing before a
test. Content is aligned to academic standards and easily searchable with our
online Standards Tool. Uniquely suited for 21st-century learning, all products
are fully compatible with interactive whiteboards, learner response systems,
projectors, Macs, and PCs. No downloading, installation, or special hardware is
required. Today, we host more than 11 million visits to our web sites each month.

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