Joint announcement from BrainPOP and Samsung

Samsung and BrainPOP Announce Strategic Partnership
and Availability of BrainPOP Mobile App
on the Samsung GALAXY Tab 2

Exclusive Android App Now Available in Google Play

Ridgefield Park, N.J. – Samsung Electronics America Inc., a market leader and award-winning innovator in consumer electronics, and BrainPOP, a developer and provider of award-winning online educational resources, announced today the exclusive availability of the BrainPOP Featured Movie for Android app on the Samsung GALAXY Tab® 2, available through Google Play. Through the BrainPOP app, learners will be able to access educational movies and quizzes in a variety of subject areas including science, math and social studies, enabling students to make the most of mobile learning even outside of the classroom. The app is updated daily with timely content, keeping the learning experience fresh and exciting.

"Our partnership with BrainPOP will enable students at all levels to take better advantage of the GALAXY Tab 2 as a mobile learning tool by making it easy for them to access fun and interesting educational content through this exclusive app," said Travis Merrill, Director of Marketing, GALAXY Tab, Samsung Electronics America. "The rich display of the GALAXY Tab 2 is the perfect platform for BrainPOP’s content to come alive, and the timing of the app launch offers a great way for parents to keep kids engaged in learning over the summer break."

"Entering the Android space is an exciting milestone for BrainPOP, and one that many of our subscribers have eagerly looked toward since we released our Featured Movie App in 2010," said Avraham Kadar, M.D., Founder and CEO of BrainPOP. "We are proud to bring a content-rich experience to the fingertips of a wider range of students and teachers through our partnership with Samsung."

The BrainPOP Android application is exclusive to Samsung through August 1, 2012. Users can download the free application through Google Play, and enjoy fresh content each day. BrainPOP site subscribers can log-in through the app and access all BrainPOP topics.

Media Contacts:

Samsung Electronics America
Allison Kohn
Enterprise Business Division
Tel: 201.807.3144
akohn@sea.samsung.com

Rachel Shaffer
Allison & Partners for Samsung America Enterprise Business Division
Tel: 646.428.0626
samsungebd@allisonpr.com


About Samsung Electronics America, Inc.
Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung’s North American operations including Samsung Telecommunications America, LLC, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. The company was ranked #19 in BusinessWeek/Interbrand "100 Best Global Brands," and named as one of Fast Company’s "50 Most Innovative Companies of 2010." For more information, please visit www.samsung.com. You can also Fan Samsung on www.facebook.com/SamsungUSA or follow Samsung via Twitter at @SamsungTweets.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.

About BrainPOP
BrainPOP (www.brainpop.com) creates animated, curricular content that engages students, supports teachers, and bolsters achievement – in classrooms, at home, and on mobile devices. Our award-winning online resources include BrainPOP Jr. (K-3), BrainPOP, BrainPOP Español, and, for English language learners, BrainPOP ESL. We are also home to GameUp, an educational games portal for the classroom, and My BrainPOP, a tool that lets teachers create custom assessments and keep track of student learning. All resources are supported by our professional community, BrainPOP Educators. Mapped to the Common Core and aligned to academic standards, BrainPOP web sites and mobile apps support individual, team, and whole-class learning in traditional, blended, and “flipped” settings. Our global sites host more than 17 million visits per month, and our mobile learning apps - downloaded millions of times - continually rank among the highest in the major app stores' education categories.