Website Privacy Policy

Effective Date: June 12, 2026​

Introduction

 

This Website Privacy Policy applies to all websites owned and operated by BrainPOP and its affiliates (“BrainPOP,” “we,” “our,” or “us”) that are accessible to the general public, including brainpop.com and related marketing, informational, and promotional pages (collectively, the “Website”). By accessing our Website, you acknowledge that you have read and understood this Privacy Policy.

 

This policy does not apply to BrainPOP's education products or services. If you are a school, district, teacher, student, or parent using BrainPOP’s educational products (including BrainPOP (3-8), BrainPOP Jr., BrainPOP ELL, BrainPOP Science, BrainPOP Espanol/Francais, or BrainPOP at Home), please refer to our Product Privacy Policy, which governs the collection and use of data within those services.

 

Privacy Questions? If you have questions regarding this Privacy Policy, please contact us at privacy@brainpop.com.

​

​

Definitions​

For purposes of this policy:
​

• Personal Information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to an identifiable individual. This includes, but is not limited to, name, email address, postal address, phone number, IP address, device identifiers, and online activity information.
   

• De-identified Information means information from which personally identifiable components have been removed and for which we have implemented technical safeguards and business processes to prevent re-identification, and have made a reasonable determination that an individual is not identifiable.

​

What Information We Collect and Why​

Information You Provide Directly

​

Contact and Inquiry Forms

​

When you contact us through our Website, submit a request through our Help Center, or otherwise communicate with us, we collect the information you provide, including your name, email address, and the content of your message. We use this information to respond to your inquiry and improve our support services.

​

Newsletter and Survey Sign-Ups
 

On pages such as our homepage, blog, BrainPOP Educators, and other pages intended for adult visitors, you may choose to sign up for newsletters, promotional communications, or participation in surveys. We collect the contact information you submit (such as name and email address) and use it for the purpose for which you provided it. You may opt out at any time (see Opt-Out section below). Newsletter and survey sign-ups are not intended for minors.

 

Free Trial Registrations

 

If you register for a free trial of a BrainPOP product through the Website, we collect your name, email address, school or district affiliation (if applicable), and phone number. We use this information to create and service the trial account and to send you information about BrainPOP products and services. You may opt out of promotional messaging at any time.

​

Job Applications

​

Resumes and applications submitted through our careers page are processed through a third-party applicant tracking service. We use this information solely for the application and hiring process, in accordance with any additional privacy notice provided on the job posting page.

​

Feedback

​

Certain features on the Website include an option to provide feedback. The feedback mechanism does not identify the user submitting it. If we receive Personal Information through a feedback form, we take steps to delete that information promptly. We may use anonymous feedback for any purpose with no obligation to you.

​

Information Collected Automatically

​

When you visit our Website, we automatically collect certain information from your browser and device, including:

 

• IP address
   

• Pages visited, time spent on those pages, and access times and dates
   

• Browser type, operating system, and device type
   

• Country-level geolocation information
   

• Referring URL

​

We use this information to operate and improve the Website, maintain user sessions, analyze usage trends, and serve relevant content and advertising to adult visitors.
 

Cookies

​

A cookie is a small data file stored on your computer or device by our Website. Cookies allow us to recognize your browser, remember your preferences, and understand how you interact with our Website. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain until deleted or expired). You can manage or disable cookies through your browser settings. Disabling cookies may limit certain Website functionality. For more information about cookies, visit allaboutcookies.org.

​

Pixel Tags

​

We use pixel tags (also known as “clear GIFs” or “web beacons”) in marketing emails, newsletters, and promotional communications to measure the effectiveness of those campaigns.

 

Google Analytics

 

We use Google Analytics to collect and analyze usage information about our Website. For more information, see Google’s Privacy Policy. You can opt out of Google Analytics by installing the Google Analytics opt-out browser plug-in. We are not responsible for Google’s opt-out tools.

 

Consent to Tracking Technologies

 

We use a consent management tool to allow you to manage your cookie and tracking preferences. You may update your preferences at any time by accessing our cookie settings on the Website.

​

Advertising and Marketing Practices

The following practices apply only to adult visitors to our Website. We do not serve targeted advertising to children or students using BrainPOP’s educational products.

​

Targeted Advertising

​

We and our third-party partners may use tracking technologies to deliver targeted advertisements and marketing messages to adult users on our Website and on unaffiliated websites and online services. These partners may use cookies, pixel tags, and similar technologies to collect information about your online activities over time and across different websites.

 

Lookalike Audiences

 

We may provide hashed or aggregated information about groups of existing adult customers to advertising platforms to generate “lookalike” or similar audiences of prospective customers. We do not share the identity of individuals in these audiences, and this information is used only for customer prospecting.

​

Opting Out of Interest-Based Advertising

​

You may opt out of interest-based advertising through the following resources:
 

• Network Advertising Initiative: www.networkadvertising.org/choices
   

• Digital Advertising Alliance: www.aboutads.info/choices
   

• EU-based users: www.youronlinechoices.eu
   

• Mobile devices: Select “limit ad tracking” (iOS) or “opt out of interest-based ads” (Android), or download the AppChoices app at youradchoices.com/appchoices

​

You will need to opt out separately for each browser and device you use.

 

Third-Party Marketing Data

 

We subscribe to third-party education market databases (for example, databases of school contacts) to learn about the industry we serve, improve our outreach, and conduct direct marketing to adult prospects. Some third parties may provide us with pseudonymized information about you from offline and online sources for advertising purposes.

​

How We Share Your Information

 

Service Providers

​

We share Personal Information with third-party service providers who perform services on our behalf, such as website hosting, analytics, email delivery, customer relationship management, payment processing, and security services. These providers are contractually required to use your information only as necessary to provide their services and to maintain commercially reasonable security measures. A current list of our service providers is available at brainpop.com/discover/third-party-service-providers.

​

Advertising Partners

​

For adult Website visitors, we may share Personal Information (such as hashed email addresses, IP addresses, or pseudonymous identifiers) with advertising partners for the purpose of delivering targeted advertisements. You may opt out of this sharing as described in the Advertising section above and in the Your Privacy Rights section below.

​

Legal Requirements

​

We may disclose Personal Information if required to do so by law, or if we believe in good faith that disclosure is necessary to protect our rights, protect your safety or others’ safety, investigate fraud, or comply with a judicial proceeding, court order, subpoena, or legal process.

​

Corporate Transactions

 

We may transfer your Personal Information in the event of a corporate restructuring, such as a merger, acquisition, or other disposition of our business, provided that the receiving entity agrees to handle your information in a manner consistent with this Privacy Policy.

​

With Your Consent

​

We may share information for other purposes when you have provided your consent.

​

Free Trial Registrants

 

If you register for a free trial and opt in to receive communications from BrainPOP and its partners, we may share your email address with third-party business partners for marketing purposes. You may opt out at any time as described in the Opt-Out section below.

​

Security​
 

We implement commercially reasonable security measures designed to protect Personal Information collected through the Website. These include encryption of data in transit (SSL/TLS) and at rest, access controls, and regular security assessments. However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

 

Data Retention​
 

We retain Personal Information collected through the Website for as long as reasonably necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. When Personal Information is no longer needed, we securely delete or de-identify it.

​

Specific retention periods include:
 

• Contact form inquiries and support messages: retained for up to two (2) years after the last communication, then deleted.
   

• Newsletter and marketing contact information: retained until you unsubscribe or request deletion.
   

• Job application materials: retained in accordance with applicable employment laws and our applicant tracking provider’s policies.
   

• Automatically collected data (logs, analytics): retained in identifiable form for up to twenty-four (24) months, after which it is aggregated or deleted.

​

Your Privacy Rights

BrainPOP provides the following privacy rights to all individuals, regardless of state of residence. Depending on your jurisdiction, you may have additional rights under applicable law.

 

Rights Available to All Individuals

 

• Right to Access: You may request to know what Personal Information we have collected about you.
   

• Right to Correction: You may request that we correct inaccurate Personal Information.
   

• Right to Deletion: You may request that we delete your Personal Information, subject to certain legal exceptions.
   

• Right to Portability: You may request a copy of your Personal Information in a structured, commonly used, and machine-readable format.
   

• Right to Opt Out of Sale/Sharing: You may opt out of the sale or sharing of your Personal Information for targeted advertising purposes.
   

• Right to Opt Out of Profiling: Where applicable, you may opt out of automated profiling that produces legal or similarly significant effects.

​

How to Exercise Your Rights

​

You may exercise these rights by:

​

• Emailing us at legal@brainpop.com
   

• Calling us toll-free at 866-54-BRAIN (866-542-7246)
   

• Visiting our Help Center: help.brainpop.com/hc/en-us/requests/new
   

• Writing to us at BrainPOP, Attn: Legal Department, 71 W 23rd Street, 17th Floor, New York, NY 10010

​

We will verify your identity before processing your request to prevent unauthorized access. We will respond to your request within the timeframe required by applicable law.

​

Authorized Agents

 

You may designate an authorized agent to exercise your privacy rights on your behalf. If you use an authorized agent, we may require the agent to demonstrate valid authorization (such as a power of attorney) and proof of identity before processing the request.

 

Non-Discrimination

 

We will not discriminate against you for exercising any of your privacy rights.

 

Appeal Process

 

If we decline your privacy rights request, you may appeal our decision by contacting us at legal@brainpop.com with the subject line “Privacy Rights Appeal.” We will respond to your appeal within the timeframe required by applicable law. If you are not satisfied with the outcome of your appeal, you may contact your state’s attorney general or applicable regulatory authority.

 

Additional Information for California Residents

 

Under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA), California residents have additional rights, including:

 

• Right to Limit Use of Sensitive Personal Information: You may direct us to limit the use and disclosure of your Sensitive Personal Information to purposes necessary to provide the services you request.

​

• Shine the Light: California’s “Shine the Light” law permits residents to request information about our disclosure of Personal Information to third parties for their direct marketing purposes. We do not share Personal Information with third parties for their own independent direct marketing purposes without your consent.

​

The following table summarizes the categories of Personal Information we collect through the Website, our purposes for collection, and the categories of third parties with whom we share it: